In the 1990s, aspiring PhD students were encouraged not to choose ‘development communication’ as their subject of research (I know of at least two cases. Both students eventually became prominent scholars in the field anyway). The general assumption back then was that development communication -or ComDev, as usually referred to at Malmö University- had passed its zenith sometime in the ‘70s and become obsolete, just like everything else associated with ‘development’ and ‘the third world’.
In that context, the timing might have seemed awkward when plans for the ComDev Master were started in Malmö in 1999. In our view, however, the moment was perfect for a radical revision. The first Master course started in 2000. Today the tenth course is in progress, more than a hundred students from all over the world have graduated from the program, and next year we will celebrate our 10th anniversary. This is in many ways a success story, and Glocal Times is part of it, but the purpose of this editorial is neither to boast nor to brag. It would be a mistake to settle down and be happy with what we have achieved, because the challenge is still out there. In spite of an apparent rise in interest in media and communication within development cooperation that achieved a symbolic peak in the Rome WCCD in 2006, momentum might be lost: communication is not even prioritized as a means to achieve the Millennium Goals.
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